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Worried you’re not strategic enough? Concerned you don’t completely understand what strategy is, and isn’t? In this conversation with Kayla Malss, we uncover the simplicity of true strategy and how it applies not only to business and professional development, but to every major facet of life.
Strategy isn’t just about planning, it’s about making intentional choices. In this episode, we break down the fundamentals of strategy, from overcoming the fear of it, to defining what truly matters. We explore the power of saying no, aligning energy with goals, and why strategy must come before tactics. You'll also learn how self-awareness, purpose, and adaptability shape successful, and strategic, leadership.
Join us as we go through the three key stages of strategy:
The Present: Where are we now?
The Plan: What are we going to achieve?
Implementation: How to do it.
Whether you're leading a business or your own career, this episode will help you build a strategy that evolves with you.
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About Kayla Malss
Kayla Malss is a Brisbane-based marketing expert and business owner. She co-owns Allies Management, a full-service marketing agency specialising in scaling service based brands; with clients across hospitality, childcare, construction, real estate, manufacturing and marine industries.
They say variety is the spice of life, and Kayla's career has certainly had that - before owning an agency, Kayla's career included supporting local and global marketing teams across hospitality, entertainment, ecommerce and natural medicine. Having a knack for business and creativity (and the goal of a house deposit to save for), Kayla also started a freelance business providing copywriting and photography for small business owners.
This passion for supporting small business and eagerness to work in a wide range of industries led Kayla to becoming an Account Manager at Allies Management. Shortly after joining the team, she transitioned into a Head of Agency and Director role.
Diving head-first into the world of being an entrepreneur means she has had to learn the ropes the hard way. Long nights, making mistakes, trial & error and connecting with other business owners for support. By partnering up with Glen James on the This is Business podcast, she aims to help other new and experienced business owners navigate this crazy world that is owning a company.
Connect with Kayla:
Instagram: @alliesmanagement
TikTok: @alliesmanagement
Subscribe to: Kayla's Substack
Hear more from Kayla: This is Business podcast
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